Walmart Demonstrates Green Washing With A Carpet Cleaner

January 17, 2012 by  
Filed under Life Less Plastic

Walmart recently put out a commercial that introduces some seriously flawed logic.

The ad starts out okay. They talk about protecting the Earth and show us a cute little Bissell carpet cleaner that’s made from 50% recycled plastic.

Okay, I’m on board.

But then they try to convince us to buy said carpet cleaners by saying: “If every Walmart customer—all 200 million of us—bought one, it would be like recycling 2 million bags of trash. Now that is some serious cleaning power”

When I heard first heard that, I wanted to pinch my arm to be sure I was awake. I asked myself, “Did they seriously just say that? Seriously?”

Walmart is trying to convince people that buying 200 million new carpet cleaners made of 50% recycled plastic (a.k.a. 50% virgin plastic) is good for the environment?!?! You’ve got to be kidding me!

You know what would be better for the environment? Renting a carpet cleaner or borrowing one from a neighbor, or, dare I say it, buying one used.

But I guess I don’t expect Walmart to share these types of ideas with people.

I do expect, however, that they don’t run around telling people who don’t need or want a carpet cleaner that the best thing they could do for the environment is to buy one.

I mean, seriously! That’s just wrong.

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